Press release writing and distribution
Press releases can provide major benefits to every marketing program including:
- Making prospects and customers aware of new products, applications, company news, etc.
- Generating backlinks -- the primary method used by Google and other search engines to determine page rank -- and also directing publication readers to your site
- Providing the appearance of a dominant market position when prospects search on your product category
We can help you generate more press release pickups by writing the release so it's ready to publish with little or no editing. Publications are looking for news so we will lead your release with what is newsworthy about the announcement. We avoid superlatives that will never make it into print. We back up any statement that might be viewed as subjective with evidence such as design details or at least a quote from one of your executives.
To make the editors' job easier, we summarize your release in a sentence or two in your cover letter to help the editor decide immediately whether or not the release will be of interest to his or her readers. We provide everything an editor will need to put the release into print with your initial submission, such as high-res graphics and contact information for readers.
We have technical writing experience in and work on a regular basis with editors in nearly every high tech field. When you consider the value of your time, the cost may be less than doing it yourself. For example, we write a 500 word press release for $800 and create a targeted list, distribute the news release, handle editor inquiries and track the placements for $400.