Article placement services
We have developed strong relationships with leading publications that serve all areas of technology and all industries that purchase technology. We place articles in publications around the world and have a person on our staff that speaks fluent French and German. In a typical month we place between 50 and 100 articles for our clients. We track editorial calendars to stay on top of potential placement opportunities for our clients.
It takes a lot of time and effort to put together great articles. So naturally you want to get as much use out of them as possible. But at the same time you want to stay on good terms with the publications that run your articles. In most cases, it's possible to accomplish both objectives. The first step is to understand what the publications that you are working with expect in terms of exclusivity. Most publications, when they publish a feature article, are expecting some type of exclusivity but the type of exclusivity they are looking for can vary widely.
Often, publications are looking only for exclusivity among the publications that they compete with directly. Most articles inherently target multiple industries or can be written intentionally to do so. In this situation it is usually possible to place an article in multiple publications. For example, an article about control systems in a chemical plant could be placed in both a controls publication and a chemical engineering publication as long as both publications only require exclusivity among their direct competitors.
Some publications only require that they be the first to publish an article and do not mind if others publish it later. So obtaining multiple publications of your article may be as simple as making sure that the article is published first by the publication with this requirement. Even where publications require absolute exclusivity, it may be possible to repurpose much of the information in the article by writing a second article that presents the data in a different way. For example, suppose the original article was a case study about thermal management of a data center. Perhaps it could be repurposed into a feature article that didn't mention the customer and instead talked about best practices for thermal management.
We offer our article placement services on a pay-for-success-only basis. Please contact us for specific examples of our experience in working with the publications that interest you.
