Structured
Information

Delivering clear, accurate, in-depth technical content

About Company People Projects Experience More Info
Types of projects

We have completed 20,000 marketing communications projects covering virtually every area of technology, more than any other team. While we can provide any type of technical content, our experience is especialy strong in the following areas:

Case histories

Having done over 5,000 case histories, more than anyone else, we've got the process down to a science. We'll take on the complete job including interviews, drafts, illustrations, approvals and placement.

Thought leadership articles

We can ghost-write articles for your executives that will extend your company's leadership position. We can also place these articles in leading trade journals and web sites.

Product and company publicity

We'll write news releases on your products and company and place in print and web publications. Our technical background and editorical relationships help us place 50 stories per month for some clients.

Sales literature

We will dig deeply into your technology and deliver printed materials that shorten the sales cycle by explaining your message to prospects in the level of detail that is needed to motivate them to seek our personal contact with your sales team.

Web content

We'll do short interviews with your people to clarify your message, then create copy and graphics that will grab the attention of potential buyers. We can develop anything from copy for a single page to a blog to your entire site on a project basis.

Tech documents

We can create booklets that provide a new dimension to your marketing efforts by educating the market in how to make best use of your product and the importance of the functionality in which you are the strongest.

Email and print newsletters

From short conversations with your technical people and other experts we can develop content that will provide a high level of readership and interest, making it possible to extract the maximum marketing value from your newsletter.

Mass media placements

We can expose your products to the huge audiences of mainstream media such as newspapers, business publications, radio and TV. Typically, we charge for placement only upon success.

363 Massachusetts Ave. Ste. 206, Lexington, MA 02420 USA Phone: 781-674-2300 email: info@strucinfo.com