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Mass media placements
Why not expose your company and products to the huge audiences
of mainstream media such as newspapers, national business publications,
television and radio? Mass media coverage can generate a large number
of sales leads and also provide exposure that can get you on prospects'
short lists.The biggest challenge in breaking into the mainstream
media is coming up with an angle that editors will see as newsworthy.
That's where our expertise comes in. As an example, the CNN article
shown here explains how computer simulation was used to determine
why some of the bubbles in a glass of beer go down when you would
normally expect all of them to rise. This article, which shows how
the average person is affected by technology in an out of the ordinary
way, provides a perfect example of how to get mass media interested
in a B2B product.
By working with reporters, editors and producers on an every day
basis, we stay in touch with what types of stories mainstream media
are looking for. We also can use our relationships to get them to
take a close look at your message. Finally, for our pitching efforts,
we charge only for the articles that we actually place in media
that you have approved.
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